Hey. I know. I get it. You’re just like me. I do it to. I love doing it. I can’t help myself. It feels so good…….
No, I’m not talking about that. (I could be, but not this time).
So, what am I talking about?
Well, how about the incredible waste of time and energy that you and I are guilty of (well, not me so much anymore because I follow this advice) when we go online and post our thoughts, observations, comments, suggestions, pictures, and videos on ANY SOCIAL MEDIA (doesn’t matter which one), especially your personal profile.
How many keystrokes? How many hours – in a day? Week? Month? Year? How many? Who cares? Who’s watching? Who’s listening?
If you are like most people, unless you’re an uber-celebrity then whatever you post is usually liked, commented on, and/or shared by only a handful of people in your friends list.
So why do it? Why are you wasting so much time and energy directing all of this activity towards such a limited number of potential viewers? What, you have 1200 friends on Facebook? That’s even worse. You are friends with anybody that asks or accepts, regardless of whether you know them or not, so the vast majority of them don’t care what you have to say anyway.
So why are you still doing it?
Stop throwing pearls to the swine!
You have wisdom, knowledge, wit, clarity, specialized skills… then start doing something with that information other than pissing in the snow.
Blog it. Right now.
Except for the most important posts by your real friends on your various social media channels, the types of personal, intimate, and special interactions that you have with those closest to you, you should be keeping a notebook in OneNote or EverNote, or even on old fashioned paper of all of those great ideas and inspirations you have when you’re viewing posts and content on Social Media. For one thing, whether you realize it or not, if you are commenting, liking or sharing something that one of your friends posted and it’s not theirs, you are only helping build the social reach of whatever page or business entity started the viral post to begin with. Don’t like Obama? Blog it. Don’t like John Boehner? Blog it. Don’t like Obamacare? Blog it. Don’t like Nascar? Blog it. Don’t like people who text while driving? Blog it.
If you took a stopwatch and timed just how much you actually waste with piddly, unimportant and irrelevant social media posts and comments, you could write a great blog post every day about it. Hook your blog up to your Social Media accounts so whenever you blog it gets automatically posted there.
If you are really as smart as you think you are, eventually you’ll get a following. It won’t happen overnight but over time, your following will slowly grow and eventually you could even sell advertising space on your blog through Google AdSense or an equivilent (Yahoo, Bing, MSN) and make money when people click the ads. You can joint venture or become an affiliate for stuff you like and use and sell it on you blog the way I sell products like Market Samurai and Music Marketing Manifesto 3.0.
But most importantly, you will be reaching a global audience of genuine people who are actually looking to read the subject matter you write about. Eventually, you may stop bitching and complaining about what other people do and write about the things that matter to you.
But mainly, you won’t be throwing your pearls to the swine. You’ll be imparting your wisdom to a very relevant audience. I’d rather have 20 people that read my blog than 1200 friends who don’t care what I have to say. Wouldn’t you?
Oh – hey – speaking of Music Marketing Manifesto – the new 3.0 version launches October 16th at Noon Eastern Standard Time. If you want to learn how to actually sell music, then go check out the site and listen to John’s video presentation. I purchased the Music Marketing Manifesto 2.0 version and it’s what got me started in marketing in the first place. The new version, Music Marketing Manifesto 3.0 is going to be a GAZILLION times better! I’m going to purchase that one too, myself!
Love and Prosperity to you ALL! Have an AWESOME Day!